Simulation running
Protect every advertising dollar.
AdControl watches campaign performance, explains every decision, and asks before moving budget.
ACTIVE POLICY
Stop inefficient spend
Daily profitable revenue · All eligible campaigns
Monitoring
01
Watch for underperformance
Act only when spend is high and at least one performance signal is weak.
Spend exceeds$50.00Required trigger
ANDImpressions below1,000Delivery signal
ORMatured sales below2After 12 hours
02
Take a governed action
Nothing changes until all safety checks pass.
Step 1Pause campaign
Stop future spend on the source.
Step 2Select best recipient
Find eligible marginal ROAS above 5×.
Step 3Request approval
Arjun, Nishita or Ahad confirms.
Near-real-time control. Checks run every five minutes, but actions wait for Google Ads reporting and conversion maturity.
Learn how timing worksRecent evaluations
Why a rule did or did not act
| Time | Campaign | Spend | Impressions | Matured sales | Decision | Reason |
|---|---|---|---|---|---|---|
| 18:10 | Non-Brand Search | $18.40 | 1,842 | 5 | No action | Spend threshold not reached |
| 18:10 | Shopping | $20.10 | 2,910 | 9 | No action | Performance is above rule thresholds |
| 18:10 | Remarketing | $4.20 | 634 | 3 | Protected | Minimum observation threshold not met |