EnabledSHOPPINGSCALE CANDIDATE
Today’s spend$20.1067% of plan
Attributed revenue$121.009 conversions
Observed ROAS6.02×+0.83× above floor
Marginal ROAS estimate7.53×Rule-based · 89% confidence
ROAS history
Observed efficiency over the past seven days
Conversion maturity
76%mature
24% of today’s conversion value remains inside the 18-hour estimated delay window.
Budget context
- Current daily budget
- $28.00
- Planned allocation
- $30.00
- Lost IS (budget)
- 31%
- Learning status
- Stable
Guardrails affecting Shopping
Minimum ROASPassing · 6.02×
Single budget changeMax 15%
Campaign concentrationWithin 35% limit
CooldownNo active cooldown